WHAT SHOULD YOU TAKE NOTICE TO PLAN A CAMPAIGN?
Email Marketing – Most marketers are eager to create an effective email marketing campaign and perform smoothly right from the first step. Setting the right questions will help you find the expected answer, and of course, these 5 questions given by ekemsreview are indispensable.
1. WHO WILL BE YOUR TARGET CUSTOMERS?
The email you send will be received by someone else. Therefore, the most important thing that you must remember is HUMAN.
Want to win the hearts of customers before making them withdraw money for your product, you must definitely know them, the target audience, not just stop at the basic information such as email, gender. ..
The simplest way you can try, send emails about products, topics that are most interested and viewed by customers. You will be surprised by the positive response from them.
2. HOW OFTEN WILL YOU SEND YOUR MAIL?
Do not make a hateful stalker in the eyes of customers. The more emails sent in a short time, the higher the risk of being reported to spam and the recipient are not happy at all. If you already understand the customer, you’ll know when it’s a good time to start the conversation.
3. WHAT TYPE OF CONTENT ARE YOU SENDING?
Never miss out on shaping thought before setting up the content to send to customers.
But good content is not enough, but it needs to be delivered to the right audience. Only when these 2 elements are combined properly, you will receive satisfactory results from Email Marketing.
4. DOES YOUR EMAIL DISPLAY WELL ON MOBILE PHONES?
We live in the world of mobile phones, so it’s essential for email designers to ensure good interactivity on the mobile platform. Do not click your tongue to think that good design on a computer is okay, because you will ignore a large number of customers who regularly check their email inbox with their mobile phones.
5. DO YOU FOLLOW THE RATES?
As mentioned above, remind yourself to send emails to people who are really interested in your content. The open rate measurement tool helps you find out who actually interacted with your email. If customers do not read mail proving that they do not care much for you. After all, disturbing customers with content they don’t want to see will take time for both parties.
Here are some tips that can help you plan your Email Marketing better.
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